JB App!

It's finally here! As of 9am this morning, the Jeremy Beens app will be available at Amazon.co.uk, Robert Dyas stores and a select number of Esso petrol stations in the London area. We've opted to bypass all the faff of "downloading" the application in favour of a really simple, intuitive software cartridge that you can buy directly over the counter and then just plug into the side of your handheld device.*

The app itself looks like this (the triangle is something to do with radiation - on the commercially available models it will be replaced with the Jeremy Beens logo):

You don't really get a feel for the dimensions from the picture - it's about the size of a Ski yoghurt, so literally no worries when it comes to "taking it mobile" in a good sized coat pocket.

The whole concept behind the app is about managing and streamlining the complexities of a hectic, 21st century business lifestyle, so we really wanted to make it a one-stop-shop by integrating as many features as we could. Phillip's really the best man to talk to about this, but as far as I can gather, the app is capable of doing the following things:

- Directs all emails, texts, facebooks messages, twitts and voicemails to a printer of your choice

- Sends traffic updates by text for every A- and B-road in the UK every 5 minutes

- Automatically re-orders your last Tesco Direct or Ocado order every Monday morning, down to the last item

- Complete entertainment and cultural listings for the Warwickshire area

- "Syncs" the TFL tube map with your broadband router (may have misunderstood this - will check with Phillip)

Anyway, if you want to see it in action, come to the launch party at All Bar One tonight - Phillip's ear infection is back so he unfortunately won't be able to attend, but should be a great chilled-out, informative vibe nonethless. You'll not pnly be able to test drive the app, but also pick up some discounted Platypus hardware and some of my as-yet-not-commercially-available motivational DVDs and audiobooks. See you there!

*Please note that the app is currently ONLY compatible with the Platypus, Plat-5 and PlatMax smartphones and some Nokias - Apple, Blackberry, Samsung, Sony Ericsson, LG, HTC products will not "interface" correctly with the app because Phillip says the plug is too big.